harry potter campaign

design brief: January is national blood donor month, also known as donor appreciation month. in January 2022, we choose to have a month long campaign focused around harry potter. the harry potter Love logo was created to combine blood donations with harry potter and the campaign centered around education donors on donation facts with their "houses", highlighting donors with harry potter style videos, and month long giveaways. This campaign won the best giveaway design at the 2023 ADRP Annual Conference.