Battle of the badges blood drive

Design brief: After several years of generic flag-based designs, we wanted to create a design that fostered more healthy competition and customization for the different entities involved. The design allows for the different areas of the central valley to be represented no matter the area. A heavily populated city like Fresno or the more rural surrounding areas could feel like the images and posters speak to them. The announcement trailer was created to tell the story of how all the entities still come together to save lives even if they compete.